Top Quotes of the Week
7. Be True To Your Quant School
It was important that we clarify and achieve consistency for the Wharton brand. It was a matter of finding a shared understanding of what the brand is all about. Words such as knowledge, analytics, rigor came up [in focus groups]. Initially, there was no single platform that we could identify.
— Thomas Robertson, dean and a marketing professor for University of Pennsylvania's Wharton School, on attempts to lure more quants.
Source: Wall Street Journal