Exclusive: Inside the GETCO Execution Services Trading Floor

Fixed Income Sales Director

A recent hire from Citi, Samantha Coyne (right) is GETCO's fixed income sales director. The firm decided to roll out similar offerings from its equities side to fixed income clients. Instead of providing dark pools we wanted to provide a live-streaming executable service to end users, she says. Coyne relies on her Bloomberg feed for understanding the markets, she says. "Part of my job is not only being able to integrate with the end user from a technology perspective but also to be able to understand our flow and make sure it is respectable and customizable for the end user," she says. She also scans her GES dashboard, an internal monitor tool for overseeing client flow and to make sure the firm gets the best executions.